ChadKing.com Archives: Marketing
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22 March 2006
The Law Business 101: The Five Stages of Marketing
In every industry and profession, including legal services, the marketing process can be broken into five stages: (1) consumer analysis, (2) market analysis, (3) competitive analysis, (4) distribution analysis, and (5) marketing mix. Don’t worry if this process sounds confusing or too MBA-ish. We’ll break it down into detail in future tutorials and show how it [...]
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15 March 2006
Lessons from Maister
David Maister is one of the most well-known (and many would argue, the most well-known) law firm consultants in the country. His books include Managing The Professional Services Firm, True Professionalism, The Trusted Advisor, Practice What You Preach, and First Among Equals.
David recently launched a podcast series called Lessons I’ve Learned that covers topics such [...]
