5 September 2009
Worth Hearing
If you haven’t already discovered IT Conversations, you should check it out. It features a rich selection of celebrity speakers ranging from Malcolm Gladwell to Steve Wozniak.
Here are a few recommended downloads:
1. Malcolm Gladwell, author (30 minutes): Gladwell explores why we can’t trust people’s opinions — because we don’t have the language to express our feelings. His examples include the story of New Coke and how Coke’s market research misled them, and the development of Herman-Miller’s Aeron chair, the best-selling chair in the history of office chairs, which succeeded in spite of research that suggested it would fail.
2. Steve Wozniak, co-founder Apple (two parts, 1 hour 40 minutes): Listen as “The Woz” talks about his journey to Apple.
3. Clayton Christensen, Harvard Business School (1 hour 49 minutes): Through his recent research, Professor Christensen has developed a set of theories to help guide managers as they seek to answer seven critical questions when trying to build new growth businesses, again and again.
Enjoy!
